China Matters: Six Essential Steps to Protecting your Intellectual Property Rights in China
By Gordon Gao and Tony Chen
As foreign investors rush into the vast China market, many don’t do enough to make sure that their intellectual property (IP) – potentially their most prized asset – is sufficiently protected. Those companies that do have an IP strategy in place are wary about the legal protection available to them in China if they fall prey to infringers. However, early planning and a good understanding of the Chinese enforcement process will ensure investors don’t risk losing competitive ground by being able to effectively safeguard their IP rights.