Caveat Vendor
“Please Reconsider” – The Direct Marketing Industry Asks The FCC To Re-Think Its Position On TCPA Consents
By Lisa Nowlin and Matt Gibson
On November 1st, the Federal Communications Commission (FCC) released a
The Direct Marketing Association (DMA)
The DMA worries the FCC’s position will prevent telemarketers from relying on previously obtained written consents, which lacked the disclosures. According to the DMA, disclosure is not necessary to achieve the underlying purposes behind the requirements.
Similarly, an ad hoc Coalition of Mobile Engagement Providers
The FCC could reject both petitions, agree that it won’t enforce the disclosure requirement, or take the view that the disclosure requirement does not invalidate past consents.
Comments on the petitions are due by December 2, and reply comments are due by December 17, 2013.
For more information on the new TCPA regulations, please see our
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