PH Privacy
COVID-19 – New Federal Data Protection Bill Introduced
May 07, 2020
Jacqueline Cooney and Brianne Powers
We are continuing to monitor changes to data protection laws and required compliance activities throughout the COVID-19 pandemic. As a follow up to our previous posting
According to the bill’s accompanying
Require companies under the jurisdiction of the Federal Trade Commission to obtain affirmative express consent from individuals to collect, process, or transfer their personal health, geolocation, or proximity information for the purposes of tracking the spread of COVID-19.
Direct companies to disclose to consumers at the point of collection how their data will be handled, to whom it will be transferred, and how long it will be retained.
Establish clear definitions about what constitutes aggregate and de-identified data to ensure companies adopt certain technical and legal safeguards to protect consumer data from being re-identified.
Require companies to allow individuals to opt out of the collection, processing, or transfer of their personal health, geolocation, or proximity information.
Direct companies to provide transparency reports to the public describing their data collection activities related to COVID-19.
Establish data minimization and data security requirements for any personally identifiable information collected by a covered entity.
Require companies to delete or de-identify all personally identifiable information when it is no longer being used for the COVID-19 public health emergency.
Authorize state attorneys general to enforce the Act.”
The “COVID-19 Consumer Data Protection Act” comes on the heels of several attempts to enact a federal data privacy law and while it remains to be seen whether the bill will garner the necessary support to ultimately become law, it is clear that data privacy and consumer protections remain a critical issue for both lawmakers and consumers even in light of a worldwide pandemic.
As this bill makes its way through committee and House and Senate debate, we will continue to provide updates on our blog.
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