LOS ANGELES - Paul Hastings LLP, a leading global law firm, represented Shaquille O’Neal in negotiating a strategic partnership with Authentic Brands Group, one of the biggest brand management companies in the world.
Authentic Brands Group, in partnership with Shaquille O’Neal, will own and manage O'Neal's name and other intellectual property for both merchandising and endorsements.
The Paul Hastings team was led by David Hernand and Trevor Katende, with assistance on tax matters from Amy Lawrence, and on IP matters from Tiffany Lee and Todd Schneider. Entertainment attorney Dennis Roach acted as co-counsel.
At Paul Hastings, our purpose is clear — to help our clients and people navigate new paths to growth. With a strong presence throughout Asia, Europe, Latin America, and the U.S., Paul Hastings is recognized as one of the world’s most innovative global law firms.