On Location Expands Live Music VIP Experience Offering with Future Beat Acquisition
New York – Paul Hastings LLP, a leading global law firm, has advised On Location Experiences, a premium experiential hospitality business, in its acquisition of Future Beat, a VIP ticketing and hospitality company. This deal represents a further expansion of On Location’s VIP Experiences into the live music space by combining Future Beat with On Location’s CID Entertainment. The combined offering connects concert-goers with more than 300 artists and tours including Imagine Dragons, Metallica, Luke Bryan’s “Crash My Playa,” Migos, Post Malone and J.Cole.
The purchase follows last year's acquisition of PrimeSport, on which Paul Hastings also advised, grew On Location’s sports and entertainment VIP portfolio to include the Super Bowl and the National Football League as well as events for 150 rights holders, including the Professional Golfers' Association, the NCAA and U.S. Tennis Association.
On Location is now music's largest concert experience company.
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