Paul Hastings Advises Catalina Marketing Corporation in $1.7 Billion Buyout By Hellman & Friedman LLC

April 18, 2007

Paul Hastings Advises Catalina Marketing Corporation in $1.7 Billion Buyout By Hellman & Friedman LLC

New York, NY (April 18, 2007) - Paul, Hastings, Janofsky & Walker LLP, a leading international law firm, announced today that it represented Catalina Marketing Corporation (NYSE:POS) in a $1.7 billion buyout by the private equity firm Hellman & Friedman Capital Partners VI L.P.

Under the terms of the merger agreement, Catalina stockholders will receive $32.50 for each outstanding share of stock- a $0.40 increase over the cash purchase price under a previous agreement signed with ValueAct Capital in March, 2007. The transaction was achieved in accordance with a "go shop" provision in the earlier agreement. The company has terminated the prior merger agreement with ValueAct Capital and paid a termination fee as required by the terms of that agreement. The transaction with Hellman & Friedman is expected to close in the third quarter of 2007.
The Paul Hastings team was led by partner Barry Brooks and included partners Kevin Logue, Michael Zuppone, Michael Chernick, Joseph Opich and J. Mark Poerio and associates Michael Cormack, Randy Merkelson, Jay Dubiner and Karoline Hinga.

About Catalina Marketing Corporation: Based in St. Petersburg, FL, Catalina Marketing Corporation (

) was founded over 20 years ago based on the premise that targeting communications based on actual purchase behavior would generate more effective consumer response. Today, Catalina Marketing combines unparalleled insight into consumer behavior with dynamic consumer access. This combination of insight and access provides marketers with the ability to execute behavior-based marketing programs, ensuring that the right consumer receives the right message at exactly the right time. Catalina Marketing offers an array of behavior-based promotional messaging, loyalty programs and direct-to-patient information. Personally identifiable data that may be collected from the company's targeted marketing programs, as well as its research programs, are never sold or provided to any outside party without the express permission of the consumer.

About Hellman & Friedman LLC: Hellman & Friedman LLC is a leading private equity investment firm with offices in San Francisco, New York and London. The Firm focuses on investing in superior business franchises and serving as a value-added partner to management in select industries including media and marketing services, financial services, professional services, asset management, software and information services, and energy. Since its founding in 1984, the Firm has raised and, through its affiliated funds, managed over $16 billion of committed capital and is currently investing its sixth partnership, Hellman & Friedman Capital Partners VI L.P., with over $8 billion of committed capital. Representative investments include: DoubleClick, Young & Rubicam, Digitas Inc, The Nielson Company, Axel Springer AG, ProSiebenSat1, The Nasdaq Stock Market, Intergraph Corporation, Vertafore, Inc., and Texas Genco LLC.

Paul Hastings Janofsky & Walker LLP, founded in 1951, is a leading international law firm with over 1,100 attorneys in 18 offices. The firm serves a diverse client base including many of the leading global financial institutions and Fortune 500 companies and offers deep capabilities in Banking and Finance, Capital Markets, Corporate/M+A, Litigation and Dispute Resolution, Intellectual Property, Project Finance, Investment Management, Real Estate, Labor and Employment and Tax Advisory Services. For additional information, please visit our website at




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