Paris - Paul Hastings (Europe) LLP advised A2Mac1, the worldwide leader in automotive competitive benchmarking data and intelligence, on the acquisition of the global intelligent forecasting and market insights business of Coram Research from Coram SAS.

With nearly 40 years of experience in data acquisition and it´s translation into powerful insights, this business is perfectly matching with A2Mac1 expanding its portfolio and reinforcing the groups diversification ambitions in adding comprehensive market benchmarking services to A2Mac1´s portfolio.

The combination of A2Mac1 and Coram’s market forecasting intelligence business in one platform will provide new capabilities and deliver valuable insights in market benchmarking, mainly tailor-made analysis, market segmentation, structured market data and prospective to accompany companies in the automotive ecosystem accelerating their growth strategy. Fully embedded in A2Mac1´s state of the art benchmarking and competitive intelligence platform, it will permit engineering, strategic planning, product planning and marketing to measure current and future market potential coverage and market share at brand, model, component and even material level.

The Paul Hastings team was led Charles Cardon (partner) and included Amandine Delannoy and Amaury Steinlin (associates) on the corporate and contractual aspects, as well as Bruno Leroy (partner) and Alexandra Chevalier (associate) on the tax aspects.

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