Relevent Forms Pioneering Joint Venture with LaLiga to Promote Soccer in North America
New York – Paul Hastings LLP, a leading global law firm, has advised Relevent, a multi-national media, sports and entertainment group, on the formation of a first-of-a-kind 15-year, equal joint venture to promote the top-flight Spanish soccer league in the US and Canada.
The joint venture, LaLiga North America, has the exclusive representation of LaLiga in the US and Canada for all business and development activities. The operation will support the league’s growth in the US and Canada through consumer related activities including youth academies, development of youth soccer coaches, marketing agreements, consumer activations, exhibition matches and plans to play a league match in the US and Canada. This marks the second international soccer project for Relevent, which also owns the International Champions Cup tournament.
The Paul Hastings team was led by
Relevent was launched by RSE Ventures, founded to back forward-thinking entrepreneurs in the sports, media and entertainment industries and invests the funds of Stephen M. Ross. Mr. Ross is the Chairman and Founder of the global real estate firm Related Companies and principal owner of the NFL’s Miami Dolphins. Paul Hastings has previously represented RSE Ventures in connection with its investments in Bluestone Lane, the Australian-style coffee and cafe brand, the Momofuku restaurant group, Milk Bar, &pizza, Resy Networks and Vayner Media.
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