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Alpha Private Equity Acquires Impact Field Marketing Group

April 07, 2022

Paris - Paul Hastings (Europe) LLP advised Eurazeo in connection with the unitranche acquisition financing of Impact Field Marketing Group, an operational specialist in multi-sector and multi-channel marketing in France by Alpha Private Equity.

Impact Field Marketing Group (IFMG) provides field marketing solutions to implement its clients' marketing and sales strategies across physical, mobile and digital channels throughout the consumer's life cycle. IFMG offers phygital solutions. This trend in retail that combines the physical and virtual worlds provides a powerful driver for IFMG's market growth.

Eurazeo is a leading global investment company, with a diversified portfolio of €31 billion in assets under management, including €22 billion on behalf of third parties, invested in over 450 companies. With its considerable private equity, private debt, real estate and infrastructure expertise, Eurazeo accompanies businesses of all sizes, supporting their development through the commitment of its nearly 360 professionals and offering in-depth sector expertise, a gateway to global markets, and a responsible and stable foothold for transformational growth. Its solid institutional and family shareholder base, robust financial structure free of structural debt, and flexible investment horizon enable Eurazeo to support its companies over the long term.

Paul Hastings' team is composed of Olivier Vermeulen (Partner) and Marc Zerah (Partner) on the financing aspects.

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