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Smile Group Acquires creativestyle

June 27, 2022

Paris - Paul Hastings (Europe) LLP advised Keensight Capital and Smile Group in connection with the financing of the acquisition by Smile Group, the European leading group in open source technologies, of the German e-commerce agency creativestyle.

Smile and creativestyle bring together their expertise and know-how in digital and e-commerce services through open source technologies to innovate and best meet customer needs throughout Germany and German-speaking countries.

Founded in 2001, creativestyle is headquartered in Munich and also has offices in Hamburg, Krakow and Rybnik. With a team of over 85 digital experts, creativestyle is one of the leading agencies in Germany in terms of consulting, backend integration, operations and customer experience of e-commerce solutions, for which it is regularly awarded with prizes such as the Shop Usability Awards.

Paul Hastings' team on this transaction was led by Olivier Deren (Partner) and included Vincent Nacinovic (Associate) on corporate and contractual aspects, as well as Marc Zerah (Partner) and Louis Rivayrand (Associate) on the financing aspects.

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