Bally's and Sinclair Broadcast Group Team Up for Transformational Sports Betting and iGaming Strategic Partnership
Washington, D.C. – Paul Hastings LLP, a leading global law firm, represented Sinclair Broadcast Group, a diversified media company and leading provider of local sports and news, in a transformational sports betting and iGaming strategic partnership with Bally’s Corporation.
The agreement combines Bally's vertically integrated, proprietary sports betting technology and expansive market access footprint with Sinclair's premier portfolio of local broadcast stations and live regional sports networks ("RSNs"), STIRR, its popular Tennis Channel, and digital and over-the-air television network Stadium. Bally's and Sinclair will partner to create unrivaled sports gamification content on a national scale. The strategic partnership sets the stage for further gamification of live sports that will provide audiences a first-of-its-kind interactive viewing experience.
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