The Gift that Keeps on Giving: FTC Settles with Additional Text Marketers in Ongoing Gift Card Enforcement Sweep
By Matt Gibson
Last week the Federal Trade Commission (FTC) added a
As part of the settlement, the two marketers agreed to turn over $30,000 in cash plus the proceeds from the sale of their luxury vehicles as partial satisfaction of the $200,000 judgment imposed by the settlement. (The remainder of the judgment was suspended because of the marketers’ financial conditions.) Beyond the monetary penalty, the settlement prohibits the marketers from making misrepresentations in future marketing efforts and from transmitting any unauthorized or unsolicited commercial text messages to mobile phones or wireless devices. Under the terms of the settlement, the two marketers must also disclose all material terms and conditions in future marketing efforts.
Last week's settlement follows on the heels of a
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