Are Consumers Savvy About Carbon Neutral and Green Energy Marketing Claims?
January 07, 2008
By Tom Mounteer and Noah Perch-Ahern
The Federal Trade Commission recently announced that it will undertake a review of its Guides for the Use of Environmental Marketing Claims to account for the growing array of green energy marketing claims, including those relating to carbon offsets, carbon neutrality, or reducing your carbon footprint. If your business advertises or otherwise makes claims relating to greenhouse gas reductions, renewable energy certificates or other opportunities for consumers who buy your goods or services to offset or neutralize carbon emissions, you will want to monitor the Green Guides review process.