Keyloop Acquires RAPID RTC and enquiryMAX

March 02, 2021

San Francisco and London – Paul Hastings, a leading global law firm, represented Keyloop, a leading global supplier of technology solutions to the automotive industry, on its acquisition of both RAPID RTC and enquiryMAX.

RAPID RTC is a provider of Digital Communication and Lead Management Solutions to over 4,200 dealer sites and partners with many leading OEMs. enquiryMAX provides a showroom management solution to over 970 dealerships in the UK and Ireland. Together, these acquisitions will enable Keyloop to enhance its Sales and Marketing offering and develop new solutions around lead management and attribution, by combining the data from these products with its own Dealer Management Systems.

These transactions are the first actions Keyloop (formerly known as the International division of CDK Global) is taking since being acquired by Francisco Partners in a transaction that closed on March 1, 2021.


The Paul Hastings team on the RAPID RTC transaction was led by Private Equity Partners Mike Kennedy and Dana Kromm, and included associate Tiffany Jones.

The Paul Hastings team on the enquiryMAX transaction was led by Private Equity Partner Anu Balasubramanian, and included partners Arun Birla, Suzanne Horne, Sarah Pearce, and associates Jamie Holdoway, Rebecca Denton, Hannah Lee, Hannah Gray, Kirsty Devine,and Aashna Parekh.

At Paul Hastings, our purpose is clear — to help our clients and people navigate new paths to growth. With a strong presence throughout Asia, Europe, Latin America, and the U.S., Paul Hastings is recognized as one of the world’s most innovative global law firms.

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